HSBC customers will be able to hold meetings with mortgage advisors using online video links, under a trial being carried out by the bank.
The service is being piloted in 40 small branches that do not have advisers based on site in order to improve customer access, HSBC UK head of customer contact Joe Gordon said.
It allows people to have their mortgage meeting in their local branch, without having to travel to meet an adviser.
"What we're doing is using digital tools to make people's lives easier," Gordon said.
The video link-up is one of a number of digital initiatives that HSBC is rolling out in order to improve people's access to services and increase efficiency.
Last month the bank and its First Direct subsidiary launched a British Sign Language (BSL) online video relay service to help its deaf customers better communicate with its staff.
Gordon said that the move would increase financial inclusion and that research carried out for HSBC found that 29 per cent of deaf and hard-of-hearing adults are put off from using banks, building societies, utility companies and other service providers because of a lack of access.
The bank's BSL video service can be accessed through the HSBC and First Direct websites using their tablet computers and smartphones, where customers communicate in BSL with an interpreter using the video link, who then relays the conversation orally to a customer service adviser.
HSBC last month launched an online small business loan application facility. The LinkScreen service enables customers to share, download, sign and send loan documents through a secure shared-screen platform, while speaking to a HSBC employee over the phone.
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