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Apple set to completely overhaul its streaming music service in war with Spotify and Tidal following customer backlash

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Apple set to completely overhaul its streaming music service in war with Spotify and Tidal following customer backlash
New report reveals Apple Music will be revamped for 'more intuitive' design
This is expected to be unveiled at the Worldwide Developers Conference
Since launch nearly a year ago, streaming service has seen mixed reviews

Apple Music is set to be revamped in time for its one year anniversary.

A recent report from Bloombergreveals the service will see a new design that is more user-friendly and will better merge the streaming and download options.

These changes are expected to be unveiled at Apple's Worldwide Developers Conference, which will be held in San Francisco June 13-17.

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According to the report, the reveal of Apple Music's 'more intuitive' reboot will also be accompanied by a marketing blitz to draw in more customers.

In recent months, the ads for the service have featured appearances by Taylor Swift, who once criticized the company for the way it compensates artists.

For $ 10 a month, customers have unlimited access to the streaming library.

But, in nearly a year since Apple Music launched, the streaming service has been met with mixed responses.

Some have said that it is confusing to navigate, while others praised its expansive music catalogue.

Apple acquired Beats Music two years ago in an effort to rebuild its dominance in the music industry, but 'the combination has not yet fulfilled its potential,' Bloomberg writes.

CNBC'S Jim Cramer' I could not disagree more 'when asked if the tech giant's best days were now behind it, saying claims the firm is dead were' a huge overreaction. '

'The most important thing is that customers love our products,' Cook said.

'That is the most important thing for the long term of Apple.'

Read more:
Tim Cook: The most important thing for Apple long term
Apple Is in Its Longest Losing Streak Since 1998 - MoneyBeat - WSJ
Apple to Revamp Streaming Music Service After Mixed Reviews, Departures - Bloomberg
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04 May 2016, 22:41