BRITISH businesses will reap huge rewards from the weaker pound and help keep the economy powered in the wake of the vote to leave the European Union (EU).
Sterling was sent to lows not seen since the Eighties after Britain voted to leave the EU.
And the weaker currency is set to increase demand for exporting firms in the coming months.
The devaluation of the pound is also set to aid a number of UK-based companies whose earnings are predominantly overseas.
Colin McLean, managing director, SVM Asset Management, said: "The effective devaluation will give a much needed boost to exports, and for the stock market will raise the value of businesses with overseas earnings - a large component of the FTSE 100.
"the experience of other countries with devaluations, or even of the UK in 2009 and after ERM exit, is not always to see stock market falls."
Benefits of a weaker pound have already started to be seen this year.
Sterling has fallen since February when the referendum was announced, and since then 46 per cent of exporting firms have reported an increased in overseas demand, according to a poll by payments specialist, FEXCO Corporate Payments.
And earlier this month it was revealed exports in April exports surged to a record high off sterling's weakness.
The boost of a weaker currency is typically felt some months after the fall, as demand feeds through and as companies come out of existing contracts.
It means Britain could start to see the uptick in exports from the current weakness towards the end of the year.