Nikkie de Jager, an influential YouTuber with millions of fans, has revealed she is a transgender in an emotional video.
The 25-year-old, who is from the Netherlands, shared a video titled "I'm coming out" on Monday.
In it, she explains her decision was forced by someone attempting to "blackmail" and publicly out her.
Known as NikkieTutorials, she is one of the most influential names in the platform's beauty community.
She has been sharing make-up tutorials and reviews for 11 years and has almost 13 million subscribers. Her success has seen her collaborate with celebrities including Lady Gaga, and last year she was named a global artistry adviser for Marc Jacobs beauty.
'I'm coming out'
De Jager opens the 17-minute video by saying she had always wanted to share her story on her own terms, but having had the opportunity "taken away" wished to reclaim her own "power".
"I can't believe I'm saying this today to all of you for the entire world to see. But damn, it feels good to finally do it. It is time to let go and be truly free," she says in the introduction.
"When I was younger, I was born in the wrong body, which means that I am transgender now."
In the video, de Jager reveals she was born male but had always identified as female growing up.Warning: Third party content may contain adverts
End of Youtube post by NikkieTutorials
De Jager responded to the influx of support with a series of emotional Instagram stories on Tuesday morning.
"What happened last night is something I never, ever would dare to dream about," she said, in tears. "The incredible amount of love and support and warmth means so much to me."