Sales of beer and cider also declined in 2019.Tariffs or potential tariffs appear to have little effect on Americans' spending habits when it comes to alcohol.
Other 2019 data shared by IWSR included a 4% rise in sales of craft beer, as low- or no-alcohol beer purchases climbed 6.6%. That's despite a 3.6% overall decline in demand for domestic beer.
"The beer industry producers are diversifying by entering new categories -- such as hard kombucha, hard seltzer, canned cocktails, and even spirits -- to meet growing consumer demand for both convenience and better-for-you beverages," Rand said.
Consumers also have embraced buying booze online, last year spending about $3 billion, a figure that's "expected to explode in the coming years," said Adam Rogers, the North America research director at IWSR said in a statement. "Clearly, beverage alcohol brands and retailers should have strong e-commerce strategies in place to profit from this important shift in consumer purchase preference."